Saturday, March 9, 2019

The Producer's Perspective Pro Announces First Quarterly Reading Series Presentation Of HELLO KITTY MUST DIE

The Producer's Perspective Pro Announces First Quarterly Reading Series Presentation Of HELLO KITTY MUST DIE
The Producer's Perspective PRO Reading Series, which is produced in part by Davenport Theatrical Enterprises, is kicking off their first quarterly reading with a presentation of Hello Kitty Must Die on Monday, March 18th at 4pm at Ripley Grier, Studio 312 (305 W. 38th Street New York, NY 10018).
Hello Kitty Must Die is based on the cult novel by Angela S. Choi. It is written by Kurt Johns and Gail Rastorfer. The staged reading will also be directed by Kurt Johns, and stars Ann Hu.
"Last year I announced my mission to help 5000 shows get produced by 2025 on my blog and The PRO Reading Series is just one of the ways we're helping our community reach their goals. I'm very proud of the work our PRO members are doing and am thrilled to offer an opportunity to have their voices heard each quarter," says Ken Davenport.
Hello Kitty Must Die is about Fiona Yu, a 30-year-old Chinese-American lawyer who appears to be just another upscale "Hello Kitty". She is not what she seems.
While trying to avoid the "nice Chinese boys" her father sets her up with, navigate the murky waters of San Francisco's legal world, and repair her virginity, Fiona discovers a new life with her childhood BFF Sean, which often results in dead bodies.
With Sean's help, Fiona embarks on a journey of self-discovery, creating her own version of the American Dream and eliminating anyone and anything that stands in her way.
Hello Kitty Must Die is a manifesto of Asian feminism, a hilarious takedown of the "Hello Kitty" submissive, Asian female stereotype, and a deliciously-twisted tale of family, murder, and arranged dating.
Related Articles View More Off-Broadway Stories   Shows More Hot Stories For You 

Launch Of Hello Bello, Walmart's New Baby-Care Line, Reveals 4 Lifestyle Changes Among Parents

Walmart doesn’t just want the last word in affordable-premium products; it wants the first word. And that word is “goo-goo.”
Image: WalMart Hello Bello
With the aid of a celebrity partnership, Walmart is using its price-reducing scale to appeal to cost-conscious parents who do not want to scrimp on high value. The superstore chain has aligned with the likeable acting couple Kristen Bell (“The Good Place”) and Dax Shepard (“Parenthood,” “The Ranch”) on an exclusive line of plant-based baby-care products, from diapers to detergent, called “Hello Bello.”
In doing so, Walmart is acknowledging a broadening demand for more transparency in ingredients. The global market for natural and organic personal-care goods is projected to escalate to nearly $30 billion by 2028, from $12.1 billion in 2017, according to Persistence Market Research. North America accounts for more than a third of that spending.
That’s a lot of hustle in what not too long ago was considered a niche market, and Walmart apparently recognizes that challenge as well: By partnering with Bell and Shepard, parents themselves, Walmart places friendly and credible faces on the co-owned brand.
But more to the point, by tapping specifically into the natural-ingredients market for baby care, Walmart acknowledges not simply the power of life-stage shifts, such as having a baby, but of four lifestyle shifts that could permanently alter how retailers merchandise in years to come.
Walmart’s Baby Boon
That Walmart selected baby products for its new natural line is elementary. Babies are delicate and should get safer products. The trick has been making them affordable, which Walmart has the scale to accomplish. The 10 Hello Bello products are priced from $1.88 to $23.94, with most less than $8.
As Shepard stated in the joint press release: “Parents shouldn’t have to choose between what’s good for their baby and good for their budget.” (Hello Bello’s line includes diapers, wipes, shampoo and body wash, bubble bath, baby lotion, diaper rash cream, laundry detergent, hand sanitizer, sunscreen and bug spray.)
To the business point of it: If Walmart can win the trust of parents at the new-life stage of their families now, it is more likely to maintain that trust for the lifetime of those customers, as well as their progenies.
To add urgency, there’s mounting competitive pressure to win shopper loyalty at birth. In January, Target expanded it private-label line of baby-care products, Cloud Island, to include competitively priced diapers, wipes, toiletries and other essentials, some with plant-based ingredients.
Which is likely why Walmart has in the past 18 months expanded its baby assortment, adding 30,000 items. It also remodeled the baby departments in more than 2,000 stores and added a microsite on Walmart.com that helps parents shop nursery designs by style, from classic pink to mid-century modern.
Rattling Lifestyle Changes
By investing in a “head-to-butt-to-toe” line of safe-ingredient baby goods, Walmart is seeking cradle-to-maturity shopper loyalty. In assuring that, it appears to be responding to four essential lifestyle shifts many consumers are making.
  • A shift to sustainability for babies. In just a few months, newborns could require 10 times their weight in spending, and parents increasingly are directing their dollars toward “cleaner” products. The size of the global organic baby food market alone is projected to reach $11 billion in 2024, from $6 billion in 2018. That closely matches the size and projected increase of the overall S. baby-care product market — $6 billion in 2018 to $11 billion by 2025, cites Statista. According to Hello Bello’s website, it uses “as many organic ingredients as we can without driving up the final cost of the products we make.”
  • A shift to niche brands that mean something. Transparency extends to mission. Responsible consumerism is expected to be among the big retail trends in 2019, as the expansion of digital and in-store shopping options enables people to more easily locate brands that help them make better, more responsible choices, according to a report in com. Consumers ages 23 to 38 in particular are more likely to purchase cause-related products — 37% vs. 30% of older shoppers.
  • A shift in influencer credibility. Social media has enabled most anyone with confidence and the ability to take a great selfie to become an influencer. However, just 3% of consumers are more likely to purchase a product based on celebrity, according to new research by Collective Bias, an influencer marketing firm. Bell and Shepard are the kind of couple that could redefine celebrity influence. They are not mega-stars, not overly glamorous and they frequently share the foibles of marriage while poking fun at each other. This makes them desirably relatable, which Walmart evidently has spotted.
  • A shift in expectations to “affordable premium.” Thanks in part to digital startups such as Brandless, which sells natural-ingredient consumer products at low prices, shoppers are learning they can indeed get premium products at dollar store-near prices. But Brandless, which once priced everything it carried at $3, in January bumped its prices after it too entered the baby-care category. Walmart may have already been developing the Hello Bello line with Bell-Shepard when Brandless introduced its pricier baby products, but it certainly makes for a fortuitous introduction.
  • Shepard even hints that Hello Bello would never have seen the light of morning without Walmart. “We couldn’t ask for a better exclusive retail partner,” he stated in the press release.
    The more important partner, however, is the customer. If Walmart can get the first word right, it might have the last word in shopper loyalty, to well beyond parenthood.

    Goodbye Riverfest Tradition, Hello Gaillardia Fest

    Texas State’s annual Riverfest is coming to an end after 16 years and is set to be replaced with a brand new festival.
    Riverfest has been Texas State’s annual spring concert and festival held at Sewell Park to provide students the opportunity to relax by the river and listen to music before finals. However, the traditional concept is now transitioning to a new spring festival hoping to attract a larger audience.
    Gaillardia Fest is arranged to last all day April 27, and will be held in Lot B of Bobcat Stadium, where alumni tailgating takes place.
    The Student Association for Campus Activities will now be hosting Gaillardia Fest after 16 years of sponsoring Riverfest. The name of the new festival stems from the Gaillardia, the school flower. The organization’s primary goal is to promote school spirit.
    Destiny McCalla, pride and traditions coordinator for SACA, said Riverfest was fun to host but did not bring in large amounts or diverse groups of students. The majority of the time, attendees included those who listened to the specific alternative artists performing.
    “We just wanted to present this new event (which would) hopefully attract more of the student body and be more of a representative of the students we have here,” McCalla said.
    A lot of the details are still in the works, but music will remain a major component of the festival. Student performances will be added. SACA’s goal is to make the event take on a more cultural initiative, including various cultural organizations, vendors, food and activities to get people involved rather than just listen to music.
    Gaillardia Fest was set to premier in place of Riverfest in 2018, but issues arose with getting approvals from the school and organizations that were going to be a part of the event.
    Another initiative being pushed with the new event is creating a more inclusive environment for the San Marcos community as a whole, rather than solely Texas State students. All people are welcome for a small entrance fee.
    Some students are disappointed Riverfest no longer exists, but are looking forward to the new change.
    Maria Arroyo, finance senior, said she was a bit upset when she heard Riverfest was canceled, but liked the idea of the new event.
    “I’ve been to Riverfest the past two years and I was upset when I saw they were canceling it, but the fact they’re improving it sounds cool,” Arroyo said. “It’s pretty nice, especially if they are trying to add more activities and cultural events.”
    Amber Olivo, microbiology junior, said she went to Riverfest last year, and is curious about the new festival.
    “I personally liked Riverfest and I’m a little sad to know they’re not doing it this spring, but I love that SACA wants to try something new that involves cultural awareness and students performing,” Oliva said. “That is definitely something I think this campus needs more of.”
    While the river is no longer an aspect, the event will be a carnival-like setup with a main stage, various vendors and booths set up around the lot. Entry is free for Texas State students.
    SACA is currently trying to secure and obtain approval from performers, vendors and all who will be involved. Details regarding performers, vendors and organizations will be announced March 27.

    No comments:

    Post a Comment

    İletişim Formu

    Name

    Email *

    Message *


    Get paid to share your links!